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Perfume Packaging Design-The Essentials For Star Power

Feb 22 , 2019

While you might believe the scent of your Perfume is your vehicle for your advertising and marketing efforts, the packing has to be persuasive too or consumers might never pick this up at the first location. 

Perfumes need to be packaged in a carton that is as unique as their scent. Add to that the growing number of celebrities with fragrance lines and the race for innovative Perfume Packaging keeps getting more challenging.

Perfume Packaging

The perfume package we are talking about here is not only its packaging, but also Personalized Perfume Cap and labels.

In order to create a design that matches a celebrity’s star power, packaging designers need to go beyond the basic substrates for a one-of-a-kind look. Think specialty coatings, holographic patterns, or metalized paper. These elements make Fragrance Packaging stand out from others on the shelf. Mixing paperboards with clear plastic is also a trend that is gaining more popularity.


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